The world is fast moving towards the digital market and companies and brands are experimenting with new things. The marketing industry tries to show the products and services to consumers in a very novel and unique way but there are still people who are more inclined to traditional values and beliefs. People like traditional things because it provides a sense of security and strength. The market does not ignore this section of society and tries to attract their attention by making a shield or emblem mark logo design.
A shield or Emblem mark logo is a type of logo that is made of words and images inculcated inside a traditional shield. The difference between an emblem and other types of logos is the shape. Both the emblem and shield are the same but the emblem logos borders vary in shape and size. There are circular, square, diamond, or triangular-shaped logos. There are a lot of reasons why you should choose an emblem or shield logo for your company, some of which are given below.
Bring a sense of traditional values
No matter how much the world gets ahead of time but people will always look back in time. Everything that reminds them of the past will attract them. That is where an emblem or shield logo comes into action. It reminds people of the past and traditional values and beliefs. It was used by many families, businesses, and trade organisations as their identity marker for several hundred years. When used in today’s context, it can give a retro feeling to the products and services of a brand thus attracts potential customers.
Give a sense of security and safety
When things are related to the past, they give a sense of security and safety and an emblem or shield logo is not an exception to the rule. These shields were used for protection and security from any injury or trauma and still give that sense of protection. Thus the logo personifies the idea of safety and security. The brand having a shield or emblem logo gives the same feeling of protection and security to the customers.
Provide a sense of trust
A business that wants to increase trust in the minds of its customers needs to design an emblem or shield logo. It is because this type of logo provides safety, security, and protection to the customers which increases their trust. When there is trust, it ultimately increases the satisfaction level of the customer making them loyal to the company. Protection, safety, security, and trust/satisfaction are interdependent on each other. One affects the presence of others which is why most people seek an emblem or shield mark logo.
Versatile
The emblem or shield mark logo is one of the most versatile logos because of its shape and size. Such a logo is easily incorporated into print, embroidery, and digital media. Additionally, an emblem or shield mark logo can be adapted into different mediums and applications making it one of the easiest to do marketing with. Moreover, the emblem or shield mark logo will look good in every type of color and size making it more versatile.
Symbolism
A logo’s purpose is to give the brand’s meaning and values to the people in the most unique and simple way. A logo always represents the core values, missions, and beliefs of a brand and it is done through symbolism. An emblem or shield mark logo does the same. It conveys the symbolic meaning of the brand, for instance, the shield in such a logo represents protection, security, and safety while the emblem may represent strength, unity, or honor.
Brand identity
Before making success in the market, your brand will need to have an identity and logo the better option to give your brand identity. Additionally, an emblem or shield mark logo can give a strong identity because it gives a sense of stability, authority, and reliability to the customers. This gives the brand a strong sense of identity.
Thus an emblem or shield mark logo can be the best choice for a brand that wants to give a traditional feeling to the customer and provide security, protection, safety, and stability at the same time.
