Look here and there, and you will see yourself surrounded by hundreds, if not thousands, of different media images. All of these images are circulated in the market through television shows, movies, magazines, newspapers, and social media accounts showing products and services of different brands. In this type of marketing, businesses look for unique ways to attract customers’ attention. To show the services and products, brands are using logos for that purpose. There are several styles of logos, among which the character mark logo is considered to be one of the best.
Character Mark Logo
A character mark logo is a type of logo that incorporates a recognisable or distinct character into the design. Furthermore, a character mark logo can also be comprised of a series of letters from the company’s name. The purpose of such a logo is to create a unique and distinctive visual identity for the brand. Additionally, there are several other reasons why the character mark logo is considered to be the best among logos.
Compact and simple
Character-mark logos are compact and simple, making them easily recognisable and printable. The compact nature of such logos makes them easy to be printed on products and marketing materials. It takes up very little space and provides full meaning to the customer and consumers. On the other hand, the trademark logo is too long to be printed on certain products. Additionally, due to its simple design, the logo is very easy to remember and recognise among thousands of different logos.
Memorable
Do some research before designing a logo, and you will discover that the most popular and successful logos all have one thing in common: they are all easily remembered. For instance, a person is more likely to remember Twitter’s bird character compared to the words. Because a character or figure is more easily recognised or remembered than words, character mark logos are ideal for a brand.
Versatile
A logo with a character mark is versatile compared with other types of logos. You can add it to any place, and it will perfectly fit into that place. A character mark logo, for example, can be used on a small business card as well as a larger billboard. Additionally, the logo can be used in different advertising setups quite easily. It not only makes the brand more visible to customers, but it also makes advertising less expensive. That is the precise reason why most low-budget brands tend to go for character-mark logos.
Emotional connection
Humans tend to show an emotional connection with the characters. So when they see a character in a logo, they might relate to it and empathise with it. This emotional connection between the audience and the characters makes the audience more loyal to the brand. Loyal customers are one of the main differences between a successful and average business. So if you are looking for loyal customers, you need to design a character mark logo.
Storytelling
Humans are storytellers. The whole world is running on stories. Remove stories, and you will have nothing significant on the surface of the earth. A character will tell the story about your brand, the products and services it provides, and its values to the customers. Additionally, a logo with a character mark shares your message with your audience in a more engaging and fun way.
Above are some of the main reasons, which should suggest to you why a character mark logo can be a great choice when it comes to making a logo. If you need to create a unique, memorable, and emotionally engaging brand identity, a character mark logo is the best option.
