There was a time when companies had enough time to convince customers to buy their products, but with time, the attention span is shrinking dramatically. According to a survey, companies have only two seconds to convince their customers about their products. It becomes very difficult for companies to gain customers in such a short period of time. To cope with this problem, companies invest so much in logos because it is the only possible way to convince consumers about your products in a short span of time.
A logo is one of the best ways to grab the attention of viewers and tell them about the products and services you are providing to them. There is not any other way to tell your customers about your brand in such a short period of time. The following article will explore the importance of logos.
It is an identity marker
If you want your brand to be successful in the market, you will need to have your own identity. To establish your identity, you need to tell the audience what you are offering, and a logo is the best way to do that. It is the foundation of your narrative. Colors, fonts, and tones that are used in designing the logo determine this narrative. Additionally, colors and fonts are ways to communicate with and influence the emotions of the audience. Thus, a logo is the face, emotions, and story of a brand. The better the logo, the better the brand.
First impression of your brand
It is an old saying that the first impression is the last, and a logo is not an exception to this rule. You have only 2 seconds to convince customers to buy your product or service, and a logo would do that for you. If the logo piques the interest of a customer after a first impression, he or she would like to invest more time and learn more about your brand. As the attention span of consumers has shrunk, you have very limited time to convince the customer to learn more about your products and services. If you fail to do this, then your competitors will be ahead of you.
Plays with the memory of customers
There are thousands of different brands available on the market, and to make your brand unique, you will need a unique logo. The simpler the logo, the better because it helps the customers recognize and memorize your brand. So when they see your brand’s logo among several others, they will easily be attracted to yours. This is the precise reason why most brands use colors and fonts that are easy to remember and recognize. A survey conducted in America found that, compared to names, customers tend to remember logos for a longer period of time.
Makes you unique
Every second brand will tell you that it is unique and that they are delivering unique products and services, but that is not the case. A unique brand is distinguished from others based on the quality of its products and services, but most importantly by the way it communicates with its customers. If the logo is good enough, it can communicate the brand’s efficiency, innovation, quality, and profession. Once the customers know about you, it will make you unique from others as well. The logo not only shares your values and story with the customers but also tells everyone else that you are different and unique from your competitors.
Bring loyalty
Have you wondered why people like Apple and Nike so much? What is unique about them? What do they have that the others lack? It is the loyalty of their customers that makes them unique and keeps them ahead of the competition. There might be some companies that make better products and provide better services, but they cannot beat Apple and Nike. The more loyal customers a company has, the more it will grow. A logo is one of the best ways to make your customers loyal to your brand.
