The first touchpoint of a brand is a logo. It is considered to be the face of a brand. The better the logo, the better the business. Due to the logo, your brand is recognized by customers everywhere in the world. It draws the attention of customers toward your brand and tells them what your brand is offering them. If you want to send a message to your customers, you will not find a better way than a logo.
So if you want your brand to be recognized by a bunch of customers, you will need to have a unique logo. However, there are different types and styles of logos. Some of them are simple, like Nike and Target, while others are complex, for instance, Fruit of the Loom and Unilever’s logos. The following article discusses the differences between these two and which one will better suit your brand.
Simple logo
The simpler things are, the better. It is one of the golden rules for success because the human mind does not like complex and complicated things. A simple logo is more likely to get the attention of customers, and they would remember it for a longer period. Simpler logos are appreciated by everyone, and that is the beauty of marketing.
There are numerous different brands that are using simpler logos, and they are quite successful in their businesses. For instance, Apple and Nike have very simple logos, and they are at the top of the list of successful businesses. Due to their simplicity, customers recognize these logos and remember them for a longer period of time. This recognition makes the logo universally accepted. Simple logos are accepted by everyone regardless of nationality, language, and culture.
A person may not speak English, and he or she may not live in a city, but he or she will instantly recognize the logos of Apple and Nike. It is the beauty of a simple logo. However, there is one drawback to a simple logo. Because of its simplicity, the meaning becomes complicated. As there are almost no words or very few, it becomes hard to guess the meaning of it without prior knowledge about the brand or company.
Complex logo
It is often believed that complex logos are faulty, but they are not because there are several famous companies and brands that are using complex logos. For instance, Starbucks, Heineken Beers, Pirate Bay Coffee, and the Philadelphia Eagles These logos are considered to be very complicated, but they are still successful in their own way. Complex logos use different colors, fonts, or styles to give them a fancy look.
Different colors and fonts give the companies the advantage of delivering their message in a very limited space. Customers like to know about the company, and a logo is a better way to tell them about your company. A complex logo has text and images, each carrying its own meaning. Normally, the text shows the brand’s name while the images tell the purpose, products, and services of the business.
Which one should you pick?
There is not any right or wrong answer for that because there are companies that use the simple logo and they are successful. On the other hand, there are some companies that use complex logos, and they are successful too. It is all about the creativity of a designer. No matter what type of logo you design, if there is not any creativity in it, it is doomed to fail. People often confuse simplicity with plainness. A logo should be simple, but it should have enough creativity to grab the attention of customers. On the other hand, a complex logo should be designed for a specific purpose, and each image and piece of text should carry a specific meaning.
