Suppose you are starting a business; the first thing you need to do is to think about designing a logo because it is the identity marker of your brand. The better the identity, the more chances it has of success. A logo is like a life partner that must withstand the test of time and be meaningful in representing your business to the world.
There are different types of logo present in the market, among which graphic logo is popular. However, the wordmark logo is something that comes across in all industries, whether related to technology, media, fashion, or food. The wordmark logo is simple because of its simplicity and uniqueness. There are other reasons why most companies and industries are more inclined to have a wordmark logo, some of which are given below.
Simple
Check the logos of some popular brands like Google, Coca-Cola, Disney, and CNN, and they have two things in common: simple and wordmark logos. The simpler the logos are, the better. Simple logos are becoming popular daily because they grab customers’ attention quite easily. Simple logos are easily remembered and recognized, making them among the best brand logo choices. So if you design a logo for your brand, try the wordmark logo because they are easy to create and design.
Easy to remember
The human brain works in a manner that it remembers simpler things more often than complicated things. When the brain is exposed to a simple logo i.e. wordmark logo, it is more likely to recognize it and then remember it for a longer period of time. Additionally, customers would love to buy products and take services from brands that are familiar to them compared to those that are not. Because customers hardly trust new things and tend to go for a familiar and old brand, which makes them loyal customers. So if you want to create loyal customers for your brand, a wordmark logo is the way to do it.
Timeless
One of the most unique benefits of a wordmark logo is that it does not need substantial changes over the years. These logos can taste the test of time in a better way and require fewer variations. Sometimes these logos remain the same forever. For instance, you will hardly see changes in the logos of Google, Coca-Cola, Disney, and CNN, and their significance does not change either. They attract customers in the same way as they do in the first days.
Versatile
There are very few logos that can be used in different areas like digital media, print materials, and merchandise; the wordmark logo is one of them. Additionally, the wordmark logo can be used in a variety of sizes, shapes, and resolutions. For instance, a wordmark logo can be incorporated quite easily into mobile devices screens, social media profiles, email signatures, and other things. In terms of printing, these logos can be easily used on business cards, letterheads, and other marketing collateral. They can be printed in both small and large sizes, making the wordmark versatile.
Give a sense of professionalism
The more straightforward a logo is, the more it looks serious, trustworthy, and reliable. A wordmark logo gives customers a sense of professionalism and credibility because of its simpler design. The wordmark logo suggests that the company is serious about its products and services and has high-quality, experienced employees. This makes customers believe in everything a company provides or does, making them loyal customers. As most businesses and brands often rely on trust and reputations, a well-designed trademark logo can help establish that trust and credibility from the outset.
