In the midst of all the buzz around branding and marketing in today’s digital world, it becomes very important for a brand to capture the attention of potential customers through the use of a logo. It is a way through which a company conveys its soul: its services and products. There are different types of logos present in the market each carrying its own meaning and importance. Companies invest time, money, and energy to design a logo that carries the brand’s recognition and identity to customers.
Among these logos, the pictorial mark logo is considered to be one of the best because it makes iconic connections with the customers. Additionally, a pictorial logo is easy to memorise and recognise making its visibility more prominent. There are several other reasons why a brand choose pictorial mark logo. Some of those reasons are given below.
Eye-catching
All this marketing, branding, and buzz around the advertisement industry is to catch the attention of consumers in order to increase visibility. The more a brand is visible, the easy it will be to recognise and memorize. Once customers start noticing a brand, they make become permanent customers of that brand. And no other logo is better than a pictorial logo in terms of recognition and memorization. A picture is more likely to be recognised and memorised compared to any other form of art.
Easy to incorporate
A picture is easy to incorporate into everything whether smaller or larger. For instance, you can place a picture on the product itself, marketing publications, and on different billboards. Additionally, the size of the picture can be cropped accordingly. Furthermore, it is easy to recognise a picture of these products. This is why most brands tend to go for pictorial mark logos so their logo can be incorporated everywhere increasing their visibility. For instance, Apple’s logo can be incorporated on the back side of every mobile phone and laptop quite easily.
Diversity
Diversity is the beauty of every brand. The more diverse a brand is, the more successful will it be. A pictorial mark logos increase the diversity of a brand. A picture can come in different sizes and colours. Additionally, you can experiment with different shapes as well. Furthermore, you can use the pictorial mark logo in different contexts and mediums easily. Similarly, a picture can be easily incorporated in print and digital media. This diversity increases the recognition and visibility of the brand which is one the most effective ways of advertisement industry.
International appeal
There are more than seven thousand languages in the world each one having its own syntactic and semantics and rarely people do understand more than five languages. However, there is one language that is common to all humankind and that is pictorial language. For instance, everyone around the world, regardless of age, language, culture, and race, can understand when they see the picture of half an apple. That is why, most renowned and popular brands like Apple and Nike tend to go for the pictorial mark logo so that everyone around the world understands its meaning.
Simple
Check all the popular logos around the world and you will see one thing in common: all of them have a simple design. There is no complication or complexities in most of these popular brands. Additionally, these brands mostly use pictorial mark logos because it is much easier to make a simpler pictorial mark logo. You just need to pick a picture and design it in a unique way to represent your brand and identity.
Final words
Above are some of the reasons why a company should go for a pictorial mark logo if it wants to accomplish something in the marketing industry. A pictorial mark logo can share a company’s goal, values, and mission through a simple image-based logo, no matter how basic or intricate it is.
