A logo is vital for the success and growth of a business because it is the face of a brand. The logo helps the audience to know about the brand, and it is the first contact between the customer and the company. The better the logo, the more successful the company will be. Additionally, a logo is the identity marker of a brand. The customers will feel a sense of familiarity every time they see this identity marker, and it is the best way to produce loyal customers for your brand.
There are thousands of different brands related to different spheres of life, and each has its own unique logo. There is very little in common between these logos because each one represents a completely different set of values and brands. However, there are some features that are common to some of the most successful logos around the world. The following article will look into those features.
Color usage
The psychology of color is very dominant in designing a logo. When a brand set out to design a logo, colors are the first thing that comes to its mind. Blue and red are the most common colors among several colors. According to research done by Udemy on the top 100 logos, the color blue is used 33% in successful logs while red is 29%. The reason behind the blue color is that it brings trust because of its soothing and traditional feeling. On the other hand, red brings motivation and passion among the customer making the brand more successful.
Simple
The simpler the logo, the better: it is one of the golden rules for designing a successful logo, and many successful brands are following this rule. For instance, the logos of Apple, Nike, Pepsi, and other successful brands are simple and minimalistic. Upon studying the world’s top 100 logos, it is found that 93% of them are simple and minimalistic. It is because the human mind is designed to process and remember simpler things for a longer period of time. So when customers come across a simple logo, they are more likely to be attracted to it compared to a complicated logo.
Use of fonts and typefaces
The use of fonts and typefaces is another common factor among the top 100 logos. According to the list, 42 out of the 100 top logos had the full name of the brand written in the logo. It means that most companies like to include their brand’s name in the logo. For instance, Pepsi, Adidas, and Coca-Cola all have successful logos that include their names. Adding the brand name to the logo will increase the visibility of the brand, bringing more customers to your brand’s disposal.
Shape and depth
There are different shapes that you can consider when designing a logo. For instance, you can design a rectangle, a square, or a circle-shaped logo. However, among these shapes, a rectangle-shaped logo is more common compared to the rest. According to 50 popular logos, 25 out of 50 successful logos are rectangular, compared to 11 out of 50 squares and 10 out of 50 circles. The rectangular shape can accommodate more detail and information and cover more space, which is why it is comparatively more popular.
Memorability
When you hear about Apple, Nike, Pepsi, or Coca-Cola, what comes to mind? Obviously, the common factor in all successful logos is that they are memorable and easy to recognize. This is mainly due to their simplest logo design. Additionally, the colors and fonts are designed in such a way that the brand is directly connected with the audience, making them loyal to the brand.
