Those who switch with change will be successful, but those who bring change will lead the way. The New Year is upon us, and we need to bring changes to every aspect of life as the world is fast changing. Marketing and branding are no longer exceptions to this role. If you want to be successful in marketing, you will need a strong base for branding, and that is the rule of thumb. Branding and marketing go hand in hand with each other. Success in one area is directly related to success in another.
There are several ideas about branding, but before digging into those ideas, you need to know about the difference between branding and marketing and their direct relationship with each other.
Branding and marketing
Both marketing and branding are related to the identity of a brand. It gives an immense boost to the planning and running of a business. But there is a difference between the two. Branding is who you are as a business. Whatever your company sells, holds, and provides is its brand. Your values, products, and services come under the umbrella of branding. But how will you tell the market about all these things? The way in which you tell people about your brand is through marketing.
Marketing and branding are so important for a business to prosper because, without them, your company is not going to do better in the market competition. It is due to these marketing and branding strategies that people will take notice of your business and buy the things that you want them to buy from you. Once the people notice you, they will take whatever you offer, helping your business grow more and more.
Top branding ideas
Graphics and logos are the way that many businesses and brands are marketing themselves. There are several branding ideas, but we have picked the ones that are applicable today and tomorrow. These ideas will help you attract potential customers and make your brand more advanced and better in such a stronghold. Graphic design is the way to boost your business by creating a lasting impression on your customers. Let’s dig deeper into those ideas.
Adapting elements
The more you appear to people, the more they will notice your branding, making you more popular. That is why it is very important to make a decision about the logo. The logo might be in physical or digital form, but it should represent your brand, and wherever it appears, it should do so fully. The logo could be the primary design, and it might be a secondary design appearing on your package or merchandise design.
Additionally, you should keep in mind the position where you want to put your logo as an advertisement because it plays an important role in visibility. When it is in a position where many people take notice of it, your brand will have recognition and visibility, making success closer.
Add Humor
Those who bring smiles to the faces of people will get more recognition compared to others. According to a marketing survey, 41 percent of people are more likely to leave a brand or advertisement that does not bring a smile to their faces. Bringing a smile and a laugh to someone’s face is one of the most effective ways of marketing. So when you are designing your logo or graphic, add some witty or humorous images or statements. It will attract potential customers and make your business memorable for them. If you want to be successful in your branding and marketing, add a positive message to your graphic design or logo.
Use aesthetics to spread your ideas
There are many ways to attract potential customers, and using aesthetics is one of the best ways. You can make an ad full of aesthetic senses and provide it to the market. The ads will spread your ideas in a better way. However, to stand apart from the rest of the competitors, you should be more creative than others in your ads. The ads could be flyers that fly in the streets, or they could be Facebook posts. It depends on where the majority of your customers are.
Select better colors
Colors are very important for the visibility of your product. The more visible your product is, the more likely it will attract customers. Additionally, you should use different colours according to their use. Green, blue, and orange are a few colours that are used by advertising agencies. The blue colour has a cooling effect and gives the market a calm feeling.
Additionally, the green color helps revitalise the mood, so it is better to use it more if you want to attract more customers. Orange is used for its warm feeling, and it comes in various color shades. You can use the three colors separately or mix them up to create a new colour scheme.
Humanize the brand
Have you ever thought about why McDonald’s is using the mascot logo? It is because it gives humanised vibes to humans, attracting more customers. If you can come up with an idea in which you can create a human-like mascot, you can become a better brand, and your marketing will be easier. More food chains like Wendy’s, KFC, and McD’s are using the same strategy, and they are successful in that as well.
Be unexpected
If everyone else is using the same strategy as others, how can you make yourself different from others? If you know the answer, then you can make a lot of difference in the market. Add a unique factor to your marketing that makes your brand stand out. You can make a design that pushes the boundaries. One way is to make an unexpected logo, maybe an ugly one, which can make you stand out among the other brands.
Just typography
Your logo or branding can be a mix of images and fonts, but if you want to be a bit more classical, try only typography. In such branding, the company does not add images; only the fonts are used, i.e., serifs or sans serifs. The branding is wholly dependent on words, but they are arranged in a way to evoke better feelings. However, you should ensure that the arrangement of words is done in such a way that they are readable and the impressions are good enough.
Be eco-friendly
The whole world is applying eco-friendly tactics to its branding. But how will you apply this to your branding? One of the better ways is to be simple and minimalist. Through your branding, you can convey a message of simplicity. Additionally, you can give them a message and not waste much time. It will not only help you attract customers to your brand but will also help the environment. It is a win-win situation.
Refer to pop culture
Last but not least, you can add some themes from a TV series, movie, or piece of music to make your brand more visible in the market. When you use a short clip from a place for your brand, more people will notice it because most of them will be familiar with that clip. This sort of familiarity gives brands more recognition and customers. Imagine promoting your products alongside the release of Avengers: Infinity War and Endgame.
